Completely Re-vamped Website
Depicts Toca on the Move
 Toca
has enjoyed an increasing presence. The reputed name in quality percussion
instruments is the buzz of artists and industry publications. Most recently,
Toca scored a coup, gaining sponsorship of the Beijing
Olympic Orchestra.
That buzz is enhanced by a top-to-bottom housecleaning and website
renovation. From the home page, it's as if a new sort of electricity
powers the website, one that mixes excitement, energy, and youth
to portray a leading-edge percussion company that holds the key
to rousing people to rouse people to unite in rhythmic activities.
Accordingly, the one thing that we haven't changed is the Toca
rallying cry: Just Play!
The first thing you experience when you log on to tocapercussion.com
is enthusiasm. It's infectious. Colors splash, artists are in-motion,
and Toca is on the move-images enhanced by judicious use of Flash.
An ever-changing featured product spikes the action. Meanwhile,
navigation is a breeze. Dropdown menus hone in on sub categories,
steering you right. But if you're in a rush, simply mobilize our
dedicated search function-the key is "dedicated". You
won't find yourself rocketed to a laundry list of anonymous search
engines; you stay in Toca territory and find what you seek.
The new multi-media section is already drawing terrific traffic.
Here you can get a video lesson, enjoy famous players'
jams, and
view experts putting various Toca products through their paces.
Soundcheck is another popular audio presentation featuring sound
samples for Toca instruments. And on each page sign up for Toca's
free E-blast or hear esteemed Toca artist Eric
Velez playing the
Limited Edition
Congas.
Web site developments include Toca news and artists'
updates,
lessons and much more and they're all just a click away. Products
can be perused online or the catalog which can be downloaded
in
PDF format.
While you're at it, get prices (list in US dollars) and make use
of our handy "Buy-it-Now" service. We've
included a handy find-a-dealer function
embedded in each product depiction, a purchaser's guide to a bricks
and mortar store.
Toca's friendly browsing also extends to those
who suffer impaired vision. To magnify our message, simply employ
our "re-size text" function. Our simplified printing
enables surfers to print any article in formatted form-without
the maze of banners, graphics and icons that drain your inkjet!
At Toca, our lifeblood is our artist roster. Starting from a blank
slate, we've researched and drafted new
bios for each artist. This
will prove popular with researchers, fans and casual surfers. The
careers and activities of our artists now command the spotlight
as never before. Visit the new Toca website and see for yourself,
then heed our call to action: Just play!
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