Toca Chosen to Sponsor
International Youth Orchestra in Beijing
 Toca
Percussion, with great pride and gratitude, accepts the invitation to sponsor
the 2008 Beijing Olympic Orchestra. The Toca logo, the only percussion company
so-honored, now appears on the official website of the Beijing Orchestra.
Traffic on the site has been increasing incrementally as the days draw closer
to the Olympic ceremonies. The Toca logo will increasingly link those visitors
to the Toca home page.
The move brings extraordinary visibility to Toca Percussion and
speaks to the credibility of Toca instruments and quality. The
partnership is seen as particularly appropriate. The Toca mandate,
implicit in the mission statement just play, includes drawing youth
to music through percussion instruments. The primal force of percussion,
including its value in uniting diverse participants in harmony,
sits well with the Olympic theme: one world, one dream.
The Beijing 2008 Olympic Orchestra is composed of youth chosen
from over forty countries. They will combine in grand performances
for the Olympic ceremonies and will, in addition, split up into
various "hub orchestras" to play distinct themes and
genres. Given the monumental scale of the 2008 Olympics, performances
will not be casual gatherings. In fact, a minimal audience count
of over 5,000 is expected. Again, this places Toca in the enviable
position of a two-week run of exposure to international and local
press/print media, video, television and film.
Already Toca has sent a number of djembes and other percussion
instruments to the Orchestra's Olympic residences in Grand Epoch
City, Beijing. Toca is poised to assume a more prominent role as
the Olympics draw closer.
Toca Percussion is grateful to the 2008 Beijing Olympic Orchestra
for this pride of place, and Toca pledges to honor the Olympic
spirit by bringing youth together as a resonant community united
by the most primal force of all!
Toca Percussion, a proud sponsor of the 2008 Beijing Olympic Orchestra,
urges you to visit: http://beijing2008olympicorchestra.com
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